Rockabye Karaoke
Collaborated closely with the founder as a strategic partner and creative sounding board during the development and launch of the brand, helping translate the founder’s vision into a cohesive brand world — shaping positioning, graphics, merch, and experiential direction from the guest journey to how the brand shows up in both digital and physical space.
The result is a confident, character-driven brand that is truly one-of-a-kind in New Orleans. If you’re ever in town, sing your heart out sometime.
New Orleans’ first design-forward, private room, BYOB karaoke lounge in the LGD.
Services
Brand positioning & concept refinement
Launch & communications strategy
Graphics development
Art direction & production
Creative & strategic advisement
